Download Strategic Marketing For Health Care Organizations Book

Strategic Marketing For Health Care Organizations PDF
By:Philip Kotler,Robert J. Stevens,Joel I. Shalowitz
Published on 2021-02-17 by John Wiley & Sons

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A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors’ deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.

This Book was ranked at 23 by Google Books for keyword healthcare administration problems.

Book ID of Strategic Marketing For Health Care Organizations's Books is OPQTEAAAQBAJ, Book which was written byPhilip Kotler,Robert J. Stevens,Joel I. Shalowitzhave ETAG "eqReOXv7yys"

Book which was published by John Wiley & Sons since 2021-02-17 have ISBNs, ISBN 13 Code is 9781118355831 and ISBN 10 Code is 1118355830

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Book which have "416 Pages" is Printed at BOOK under CategoryMedical

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Download Strategic Marketing For Health Care Organizations Book Free

Download Strategic Marketing For Health Care Organizations Free

Download Strategic Marketing For Health Care Organizations PDF

Download Strategic Marketing For Health Care Organizations Book

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How to Download Strategic Marketing For Health Care Organizations

How to Download Strategic Marketing For Health Care Organizations pdf

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